{"id":26565,"date":"2019-12-14T09:32:38","date_gmt":"2019-12-14T06:02:38","guid":{"rendered":"http:\/\/betasport.ir\/test\/?p=26565"},"modified":"2020-02-02T13:05:34","modified_gmt":"2020-02-02T09:35:34","slug":"mindest","status":"publish","type":"post","link":"https:\/\/betasport.ir\/en\/mindest\/","title":{"rendered":"The future of football \u2013 how digitalization is changing sport"},"content":{"rendered":"

The future of football \u2013 how digitalization is changing sport<\/strong><\/span><\/h2>\n

Today, almost all industries are affected by the digital transformation. Football is no exception. New technologies and digital tools make it possible to significantly increase the fan experience during a game and create completely new experiences.<\/span><\/p>\n

\"\"<\/p>\n

\"\"<\/span><\/strong><\/h3>\n

The sport of the future will change especially in these areas :<\/strong><\/span><\/h3>\n
    \n
  • Stadium<\/strong><\/li>\n
  • Training<\/strong><\/li>\n
  • Broadcasting<\/strong><\/li>\n
  • Marketing<\/strong><\/li>\n
  • Fan Loyalty and Service<\/strong><\/li>\n<\/ul>\n

    Stadium<\/span><\/strong><\/span><\/h3>\n

    Anyone who has ever been to a football stadium knows that there are many things to experience here. But the stadium of the future must go one step further. The basic prerequisite for all topics of digital transformation must be free WLAN in the entire arena. This not only enables fans to interact with digital content during the match, it also gives stadium operators the opportunity to use solutions such as digital advertisements and banners instead of traditional stationary installations.<\/span><\/p>\n

    In the fan experience, the second screen approach can work wonders. If the club\u2019s or stadium\u2019s app provides more information about the match, if you can change your point of view and access other cameras via your mobile phone, or if you can learn more about the current player, this represents an extreme added value.<\/span><\/p>\n

    So you can dive directly into the game from the sofa, sit in a special fan box or directly on the pitch and experience the current game live in 360\u00b0. As with the Second Screen approach, supplementary information plays a central role.<\/span><\/p>\n

    \"\"<\/p>\n

    Augmented Reality<\/span><\/span><\/strong><\/h3>\n

    In the medium term, augmented reality will replace the smartphone and provide additional information. Currently, AR technology is already complementing the fan experience with multimedia videos and audio content in the club magazines.<\/span><\/p>\n

    \"\"<\/p>\n

    Virtual Reality<\/span><\/b><\/span><\/h3>\n

    Virtual Reality helps to optimize the fan experience even outside the stadium. With a fitting VR headset, which can also be branded as a promotional gift, fans can experience the gaming experience up close.<\/span><\/p>\n

    \"\"<\/p>\n

    \"\"<\/p>\n

    Chatbots<\/span><\/b><\/span><\/h3>\n

    Chatbots optimize the service process in the football stadium and combine it with the possibility of conversation. For example, tickets can be sold much more easily or questions about a match or a club can be clarified.<\/span><\/p>\n

    These were just a few examples of how digital tools can fundamentally change the experience in a football stadium. There are other technologies, such as beacons or 3D printing, that are of great importance for the smooth and individual flow within a stadium.<\/span><\/p>\n

    \"\"<\/p>\n

    but these technologies are not yet so mature and will only be of great importance for the future of sport in the next two to five years.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Today, almost all industries are affected by the digital transformation. Football is no exception. New technologies and digital tools make it possible to significantly increase the fan experience…<\/p>\n","protected":false},"author":1,"featured_media":26831,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96,93],"tags":[],"class_list":["post-26565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-articles","category-sports-articles"],"yoast_head":"\nThe future of football \u2013 how digitalization is changing sport - \u0634\u0631\u06a9\u062a \u0637\u0646\u06cc\u0646 \u067e\u06cc\u06a9 \u0633\u0628\u0644\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The future of football \u2013 how digitalization is changing sport - \u0634\u0631\u06a9\u062a \u0637\u0646\u06cc\u0646 \u067e\u06cc\u06a9 \u0633\u0628\u0644\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0646\u0646\u062f\u0647\" \/>\n<meta property=\"og:description\" content=\"Today, almost all industries are affected by the digital transformation. 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